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Perm Marketing Communications Executive
Salary: C£35,000 DOE

PERM MARKETING COMMUNICATIONS EXECUTIVE – FARNBOROUGH – C£35K DOE

My client, a premier manufacturer who has been established in the UK since the 1960s, is looking for a Marketing Communications Executive to join their professional team.

Responsibilities:
Responsible for creating and executing creative Marketing Communications plans, ensuring
technical information is communicated in a clear and concise manner
Able to develop creative and compelling content across a variety of channels (online and print)
that increases brand awareness and visibility, drives lead generation and enhances audience
engagement
Supports market launch of new products and services, with an objective of increasing sales
effectiveness and opportunity creation
Co-ordinates online content, PR, advertising, and award entries taking opportunities to proactively
create positive messages about the company and drive a positive perception with the customer
Works with the PR agency, journalists and editors and communicate key messages to the press, as well
as co-ordinating translations and reviews as necessary
Co-ordinates and contributes to digital and social media communication e.g. LinkedIn, Facebook,
Twitter webinars, blog, email-marketing, etc.
Develops targeted email-marketing campaigns in-line with developing GDPR legislation
Responsible for organising exhibitions and other customer events, their successful delivery and event
ROI/follow-up
Measures and monitors campaigns against budget utilising KPI’s and tools (i.e. CRM database) for
all marketing activity, providing regular debriefs and reports
Contacting customers as part of a ‘voice of the customer’ campaign and building customer
reference lists and case studies

Requirements:
Essential
Demonstrable experience of creating and deploying marketing communication campaigns
and projects with identifiable KPI’s and metrics
Outstanding oral and written communication skills in English language, with an ability to distil
technical information into clear customer communication
Strong interpersonal skills, with recognised ability to proactively build and nurture relationships
at all levels
Hands-on approach to getting things done and desire to have an impact
Willing enthusiastic team player
Good organisational skills
Experience in content marketing and PR, with an ability to write persuasively
Well-developed analytical skills to measure success of campaigns and tactics

Desirable:
A Marketing Degree or Professional Marketing Qualification (i.e. CIM)
Experience in a similar role within a manufacturing or industrial B2B company
Technical proficiency with software tools such as Microsoft Office, CRM, a modern Web CMS,
Google Analytics and Social Media platforms
Competence in a second language (i.e. German or French)

Competitive salary on offer for the right candidate with a great pension scheme, cycle to work scheme and childcare vouchers.

Upload your CV/resume or any other relevant file. Max. file size: 64 MB.

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