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E-Commerce Marketing Specialist
Salary: £40,000

This is a varied and key role in a growing business to conceive, develop, plan and execute integrated digital marketing campaigns, maintaining our social media presence across all digital channels to ensure the achievement of the Company’s annual revenue goals.

We are seeking a passionate and enthusiastic E-commerce Marketing Manager who understands disruptive marketing and is at the forefront of new marketing technologies and strategies. You will be highly creative with exceptional levels of emotional intelligence to be able to understand the needs of the target audience and customer experience. You will be self-motivated with analytical skills to interpret different types of data, whilst understanding the importance of accuracy and good editing in order to preserve our reputation. You’ll have the ability to manage external agencies and grow a digital team.

Key Responsibilities will include:
• Develop and oversee the social media strategy.
• Define, develop and implement a unique and successful online social media and content strategy.
• Develop and manage digital marketing campaigns including web, SEO/SEM, email and social media.
• Ensure brand consistency is delivered across all digital channels.
• Identify trends and insights and optimize spend and performance based on those insights.
• Responsible for planning and budgetary control of all marketing activities.
• Maintain and develop our social media presence across all digital channels.
• Develop and execute e-commerce marketing campaigns.
• Develop and cultivate email marketing strategy and ROI.
• Devise strategies to drive online traffic to the Company website.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Utilise a range of techniques including paid search, FSO, SEO, PPC, Google Shopping and Facebook Marketing.
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Manage and collaborate with external agencies.
• Track conversion rates and make improvements to the website.
• Evaluate customer research, market conditions and competitor data.
• Measure and report on the performance of all digital marketing campaigns.
• Attend Marketing EXPO’s/Conference.
• Lead and develop the Marketing Team.

And you’ll have the following experience:
• Previous and proven experience in E-commerce digital marketing.
• Experience with Shopify would be useful.
• Demonstrable experience in e-commerce, SEO, PPC, Email marketing, and social media.
• Strong understanding of E-commerce digital marketing strategies.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.

Upload your CV/resume or any other relevant file. Max. file size: 64 MB.

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